Unveiling the Surprising Names Who Are Skipping Super Bowl Commercials in 2021
Discover who is not doing a Super Bowl commercial this year. Find out which brands are sitting out the big game in 140 characters or less.
As the most awaited National Football League (NFL) event comes closer, companies gear themselves up for the Super Bowl commercial slot. However, some companies decided not to showcase their advertisements during the biggest sporting event of the year. In this article, we will find out who they are and why they made this unconventional decision.
First on our list is Budweiser. This well-known beer brand has been a staple during Super Bowl ads, but this year, they opted out of the game. With a history of iconic commercials, viewers wonder what the reason is behind their sudden absence.
In addition, Coca-Cola is also skipping the game after 2 years of airing commercials. With social media buzzing about it, people have started speculating whether it has something to do with the pandemic or other factors.
Another well-known brand that decided to pull out is PepsiCo. The company announced that they would be focusing more on their halftime show with a performance by The Weeknd, which they have been sponsoring since September 2020.
Now let's talk about car manufacturers. Audi, Hyundai, and Toyota are all missing from the list this year. Audi explained that they wouldn't be participating in the game because of their focus on electric cars while Hyundai and Toyota didn't give any particular reasons.
Moreover, Little Caesars, Avocados From Mexico, and Olay are also not airing commercials during Super Bowl LV. Although lesser-known than the ones mentioned earlier, they still have a significant impact on their respective markets.
So, what is the reason behind these brands skipping this year's Super Bowl? Many factors come into play, including the current economic climate and the pandemic. However, the primary reason is the price tag; a 30-second commercial costs approximately $5.6 million, not to mention additional expenses like production, advert placement, and celebrity endorsements.
But is it the right move? Some analysts argue that it might be a wise decision because of the massive changes in consumer behavior during the pandemic. They believe that the money spent on commercials could instead be used for better marketing strategies that connect and engage with their target audience.
In conclusion, not all brands participate in Super Bowl commercials, and that's okay! While it has been a tradition to have big names, some companies are taking a break this year. As we face a new normal, these companies recognize that the world is changing, and they need to adapt to remain relevant.
In summary, the companies that will miss Super Bowl LV commercials are Budweiser, Coca-Cola, PepsiCo, Audi, Hyundai, Toyota, Little Caesars, Avocados From Mexico, and Olay. The pandemic, consumer behavior, and high costs are significant reasons behind their absence. Despite this, there are still other ways to survive in the fast-paced world of advertising.
So, what do you think about these brands' decision to skip the Super Bowl commercials this year? What does it mean for the future of advertising?
Who Is Not Doing A Super Bowl Commercial?
The Super Bowl is one of the biggest events in American sports. Although the game is the highlight, the commercials that air during the broadcast are also a significant draw for many viewers. Advertising spots during the Super Bowl can cost millions of dollars, but not all companies choose to invest in these commercials. So, who is not doing a Super Bowl commercial this year?
Tesla
Tesla’s CEO Elon Musk has announced that the company will not run an ad during the Super Bowl. This news came as a surprise to some, as Tesla has made appearances in the past - but this year, Musk said on Twitter that the company is “spending money on making actual product” instead.
Volkswagen
Despite having aired some memorable and highly praised ads during past Super Bowl broadcasts, Volkswagen has decided to sit out this year’s event. Like Tesla, Volkswagen is also focusing on significant product launches and would instead use those monies on their electric vehicle line-up.
Ford
Ford has announced they are skipping Super Bowl LVI citing ongoing supply chain disruptions and Pandemic affects on their operations. Mark Truby, Ford Chief Communications Officer did say, however, that the automaker plans to invest more than $50 billion through 2025 to accelerate our EV and autonomous-vehicle leadership and we’ll have more to say on all that soon.
Budweiser
Budweiser, a staple brand for Super Bowl commercials over the years, has also opted-out from the advertising event of the year. The famous beer brand has shifted its focus to supporting COVID-19 vaccine awareness with its “Bigger Picture” campaign
Coca-Cola
Coca-Cola has also decided not to air a commercial during the Super Bowl. Rather than spend money on an ad, the company plans to redirect those funds to other marketing efforts.
Costco
Retail giant Costco has never produced a Super Bowl ad in its history and this year is no different. The company has found other ways to reach its customers without investing in an expensive Super Bowl spot.
PepsiCo
PepsiCo has announced that while they will be sponsoring the Halftime show, they won't have any Super Bowl commercials running. They'll instead rely on their products promoted on the field.
Verizon
While Verizon won't be having a commercial during the Super Bowl, they're using their sponsorship opportunity to contribute to and promote small businesses, donate money and rewards to loyal customers, and provide 5G to fans at SoFi Stadium, the venue where the Super Bowl will be played.
Why Are They Skipping?
The decision not to air during the Super Bowl varies by company, but for most of the companies this year, it comes down to prioritizing investments in other areas - particularly product development and social responsibilities. Other brands may have determined that the high cost of running a Super Bowl commercial wasn't justified by the expected ROI.
It is also interesting to note that some companies have chosen to use their Super Bowl advertising budget to support important causes such as COVID-19 awareness, vaccine education, and local business support. This change in priorities reflects the current pandemic-focused era we are living in. At least this year, brands seem to have more pragmatic and socially conscious goals rather than just being seen during the most-watched TV event of the year.
Final Thoughts
As the Super Bowl draws near, it's become apparent that some of the world's biggest brands won’t be participating in the advertising battle during this year's game. While some may lament missing out on the clever and entertaining commercials that air during the event, it's essential to remember that these companies have chosen to redirect their advertising budgets to other areas in a way that they believe will be more beneficial.
It's also important to appreciate that brands, just like anybody, are being affected and facing challenges due to the COVID-19 pandemic and other socio-economic factors challenging our world today. Furthermore, this gives lesser-known businesses or brands that haven't traditionally had the financial resources to reach consumers during such large-scale events the exposure any business owner would want. One can only wonder which brand they'll be talking about after the Super Bowl is over.
Who Is Not Doing A Super Bowl Commercial
The Super Bowl is one of the biggest events in America, and not just because of the football game. It's also a time when companies spend millions of dollars on commercials to air during the broadcast. However, not every brand will be participating in this year's Super Bowl. Here, we'll take a look at some of the most notable brands who have decided to sit out this year's event.
Coca-Cola
Coca-Cola is one of the most iconic brands in the world, but it will not be airing a commercial during Super Bowl LV. The beverage giant has stated that it will be focusing its marketing efforts on other upcoming events like the NCAA Men's Basketball Tournament.
Comparison:
| Brand | Reason for not participating |
|---|---|
| Coca-Cola | Focus on other upcoming events |
While some consumers may miss seeing Coca-Cola's classic polar bear commercials during the Super Bowl, the company's decision to focus on other events could pay off in the long run.
Budweiser
Budweiser is another major brand that will not have a presence during this year's Super Bowl. The beer company has chosen to allocate resources toward COVID-19 vaccine awareness and education campaigns instead of creating an ad for the game.
Comparison:
| Brand | Reason for not participating |
|---|---|
| Coca-Cola | Focus on other upcoming events |
| Budweiser | Allocating resources toward COVID-19 vaccine awareness and education campaigns |
While some fans may be disappointed that they won't see their favorite Clydesdales during the Super Bowl commercial break, Budweiser's decision to prioritize public health is a responsible one.
Ford
Ford has also opted out of spending money on a Super Bowl commercial this year. The car company has stated that it will instead be investing in other marketing initiatives, including digital platforms and targeted advertising.
Comparison:
| Brand | Reason for not participating |
|---|---|
| Coca-Cola | Focus on other upcoming events |
| Budweiser | Allocating resources toward COVID-19 vaccine awareness and education campaigns |
| Ford | Investing in other marketing initiatives, including digital platforms and targeted advertising |
Though some auto enthusiasts may miss seeing Ford's latest innovations on their screens during the Super Bowl, the company's decision to invest in targeted advertising could lead to a more effective campaign overall.
PepsiCo
PepsiCo, the makers of Pepsi and other beloved snacks, has decided to pull out of Super Bowl advertising for the first time in over a decade. Instead, the company will focus on an overarching marketing campaign throughout the year.
Comparison:
| Brand | Reason for not participating |
|---|---|
| Coca-Cola | Focus on other upcoming events |
| Budweiser | Allocating resources toward COVID-19 vaccine awareness and education campaigns |
| Ford | Investing in other marketing initiatives, including digital platforms and targeted advertising |
| PepsiCo | Focusing on an overarching marketing campaign throughout the year |
While some viewers will miss seeing celebrity-filled Pepsi commercials during the game, by investing in a year-round marketing strategy, PepsiCo could potentially create a more cohesive brand message.
Olay
Cosmetics brand Olay has also decided not to run a commercial this year. Rather, the company will be launching a social media campaign with the hashtag #ThisisMyAge that aims to combat ageism and encourage self-confidence.
Comparison:
| Brand | Reason for not participating |
|---|---|
| Coca-Cola | Focus on other upcoming events |
| Budweiser | Allocating resources toward COVID-19 vaccine awareness and education campaigns |
| Ford | Investing in other marketing initiatives, including digital platforms and targeted advertising |
| PepsiCo | Focusing on an overarching marketing campaign throughout the year |
| Olay | Launching a social media campaign to combat ageism and encourage self-confidence |
Olay's decision to launch a social media campaign with an important message is admirable. While it may be less flashy than a Super Bowl commercial, this approach could ultimately have a greater impact on consumers.
Mars Inc.
Candy maker Mars Inc. has also decided not to run any ads during the Super Bowl this year. Instead, the company will be focusing on promoting its products through other channels.
Comparison:
| Brand | Reason for not participating |
|---|---|
| Coca-Cola | Focus on other upcoming events |
| Budweiser | Allocating resources toward COVID-19 vaccine awareness and education campaigns |
| Ford | Investing in other marketing initiatives, including digital platforms and targeted advertising |
| PepsiCo | Focusing on an overarching marketing campaign throughout the year |
| Olay | Launching a social media campaign to combat ageism and encourage self-confidence |
| Mars Inc. | Promoting its products through other channels instead of Super Bowl advertising |
While it's always fun to see cute animals in candy commercials during the Super Bowl, Mars Inc.'s decision to focus on other channels could ultimately be more effective.
Conclusion
While it's always exciting to see which companies come up with the best, most creative commercials during the Super Bowl, it's worth noting that not every brand will be participating in this year's event. However, as we've seen from the examples above, many companies have good reasons for not spending millions of dollars on a Super Bowl commercial. Whether they choose to focus on other upcoming events, invest in a more targeted marketing strategy, or launch a social media campaign with an important message, these brands are making their voices heard in different ways. Ultimately, while we'll miss seeing some of our favorite commercials during the game, we look forward to seeing what these companies have in store throughout the rest of the year.
Who Is Not Doing A Super Bowl Commercial?
The Cost of a Super Bowl Commercial
Every year, the Super Bowl is one of the most-watched television events in the world. As a result, companies are willing to pay top dollar for a commercial spot during the game. The cost of a Super Bowl commercial has increased steadily over the years, with the average cost being over $5 million for a 30-second ad in 2021. This exorbitant price tag has led some companies to opt-out of participating in Super Bowl commercials.The Benefits of a Super Bowl Commercial
While the cost of a Super Bowl commercial is high, the benefits can be significant for companies that choose to participate. A well-executed commercial can generate a lot of buzz for a company, leading to increased brand awareness and sales. Additionally, the massive audience that the Super Bowl attracts means that companies have the opportunity to reach a lot of people in a short amount of time.Companies That Are Not Doing a Super Bowl Commercial in 2022
1. Coca-ColaCoca-Cola announced in December 2021 that it would not be participating in a Super Bowl commercial in 2022. Instead, the company is focusing on promoting its new campaign called Together We Taste Better through other advertising channels.2. PepsiCo PepsiCo, which is known for its Pepsi Super Bowl commercials, has also decided to sit out this year's big game. Instead, the company is focusing on its new Made for Football Watching marketing campaign, which includes ads on social media and streaming platforms.3. AudiAudi has also decided to skip the Super Bowl this year. The car manufacturer has stated that it wants to focus on sustainability and innovation, which will be promoted through digital and social media campaigns.4. OlayOlay, which has had a strong presence during previous Super Bowls, will not be participating in this year's game. The skincare company has stated that it wants to focus on new campaigns that speak to the needs of its diverse customer base.5. Avocados From MexicoAvocados From Mexico is skipping the Super Bowl this year after a long run of successful commercials during the game. The company has said that it wants to focus on other marketing initiatives that will help it reach a wider audience.Conclusion
While the Super Bowl is still one of the most-watched events in the world, the high cost of a commercial spot has led some companies to opt-out of participating. However, the benefits of a well-executed Super Bowl commercial can be significant for companies that are willing to pay the price. Companies like Coca-Cola, PepsiCo, Audi, Olay, and Avocados From Mexico have all decided to skip the Super Bowl this year, but there will surely be plenty of other famous brands vying for people's attention during the big game.Who Is Not Doing A Super Bowl Commercial?
As we approach the biggest sports event of the year, the NFL Super Bowl, companies are gearing up to unleash their creative advertising campaigns to millions of viewers worldwide. However, some big players have decided not to participate in this year's Super Bowl commercial race, opting instead to divert their budgets elsewhere. So, who is not doing a Super Bowl commercial? Let's find out.
Coca-Cola
Coca-Cola has announced that it will not air a commercial during the Super Bowl this year. In a statement, the global beverage company said it would instead focus its marketing efforts on beverages already available in stores, such as Coca-Cola Zero Sugar and new Aha sparkling water. This decision is consistent with Coca-Cola's shift towards more digital-focused advertising and away from traditional TV commercials.
Budweiser
Beer lovers might be disappointed to learn that Budweiser will also be sitting out of this year's Super Bowl commercial game. The iconic beer brand has released a statement saying that instead of investing in a Super Bowl ad slot, they will redirect their funding to raise awareness about COVID-19 vaccine education, access, and uptake. However, fans can still catch a glimpse of the Clydesdales, Budweiser's iconic horses, in a digital ad dedicated to vaccine awareness.
Ford Motor
Ford Motor Company is another big name that won't be joining the Super Bowl commercial lineup this year. Instead, the automaker plans to debut its 2021 Mustang Mach-E in a new ad that will launch on social media platforms before Super Bowl Sunday. The viral ad campaign aims to promote the electric SUV and steer potential buyers to its website or showroom while riling up excitement around the brand.
PepsiCo
PepsiCo will not advertise its flagship product, Pepsi, during the Super Bowl. Instead, the company plans to make an impact with commercials and branding for its sports drink, Gatorade. The motive behind this decision was to connect with consumers who are looking to stay fit and healthy amidst the pandemic.
Audi
Audi will also be abstaining from purchasing a Super Bowl ad slot for its cars. This decision is in contrast to previous years when the German automaker would feature at least one commercial during the game. Rather than opting for traditional advertising, Audi plans to redirect the money into new social media campaigns targeting younger and environmentally conscious drivers.
Clydesdale Horses are Sitting This One Out
The iconic Clydesdale horses from Anheuser-Busch, which have become synonymous with the Super Bowl over the years, will be absent from this year's festivities. While Budweiser's parent company will forego scheduling a commercial spot during the event, the Clydesdales will make an appearance in a commercial about responsible drinking, urging viewers to drink responsibly during the Super Bowl.
Coke vs. Pepsi Showdown: A Thing of The Past?
For decades, the Super Bowl has been a battleground for Coke and Pepsi's marketing strategies. However, this year, both companies have decided to take a back seat, ceding the spotlight to other brands. Pepsi, which is never too far from a controversial ad campaign, is still expected to have a strong presence during the game through promotional material for the halftime show.
Conclusion
In conclusion, it seems that a growing number of brands are choosing not to participate in one of the biggest advertising events of the year, the Super Bowl. Some have realized the immense power of social media in showcasing their products, while others have redirected funds towards more pressing issues such as vaccine awareness and COVID-19 relief. Although many of us will miss seeing our favorite commercials during the big game, the absence of some iconic brands also presents a chance for lesser-known companies to make a name for themselves and set the stage for fresh talent that can shake up the advertising industry for years to come.
That's all for now. We hope you found our article insightful and learned about which companies won't be airing commercials during the Super Bowl. Make sure to tune into the game on February 7th, 2021, and see how different companies will show off their creativity and marketing prowess.
Who Is Not Doing A Super Bowl Commercial?
People Also Ask:
- Which brands will not be advertising during the Super Bowl?
- Why are some companies opting out of Super Bowl ads this year?
- What other marketing strategies are companies using instead of Super Bowl ads?
Answers:
The Super Bowl is one of the biggest advertising events of the year, but not all brands participate. Some of the companies that have opted out of Super Bowl commercials this year include:
- Coca-Cola
- PepsiCo
- Audi
- Hyundai
- Ford
There could be many reasons why these companies have decided to sit out this year's game. Some may be looking to save money amid economic uncertainty caused by the pandemic, while others may feel that the steep cost of Super Bowl ads doesn't justify the investment.
Instead of Super Bowl ads, some brands are focusing on other marketing strategies, such as social media campaigns or influencer partnerships. Others are donating the money they would have spent on a Super Bowl ad to charitable causes.
Who Is Not Doing A Super Bowl Commercial?
What companies have decided not to air a Super Bowl commercial?
Several companies have made the decision not to air a commercial during the Super Bowl. Some of these companies include:
- Coca-Cola
- PepsiCo
- Budweiser
- Audi
- Hyundai
- Ford
These companies have chosen to opt-out of Super Bowl commercials for various reasons, such as reallocating their marketing budgets or taking a different approach to advertising.
Why are these companies not airing Super Bowl commercials?
The reasons behind these companies' decisions to skip airing Super Bowl commercials can vary. Here are some possible explanations:
- Marketing budget reallocation: Some companies may have decided to allocate their marketing budgets towards other advertising initiatives or invest in different platforms that provide better returns on investment.
- COVID-19 impact: The ongoing pandemic has affected businesses worldwide, leading some companies to reassess their spending priorities and cut back on expensive advertising campaigns like Super Bowl commercials.
- Change in advertising strategy: Companies might be exploring alternative marketing strategies that don't necessarily involve traditional television advertising or are focusing on building their brand presence through digital channels.
- Audience targeting: Super Bowl commercials come with a hefty price tag, and companies may decide to prioritize reaching their target audience through more cost-effective means rather than a broad, mass audience.
Will these companies return to airing Super Bowl commercials in the future?
While it's difficult to predict the future decisions of these companies, it's possible that they may return to airing Super Bowl commercials in the future. The Super Bowl remains a highly watched event, providing valuable exposure and an opportunity to captivate a large audience. However, the evolving landscape of advertising and shifting consumer behavior may influence their choices moving forward.
In conclusion
Several notable companies, including Coca-Cola, PepsiCo, Budweiser, Audi, Hyundai, and Ford, have decided not to air commercials during the Super Bowl. Reasons for this decision range from budget reallocation and the impact of COVID-19 to changes in advertising strategy and audience targeting. While the future remains uncertain, these companies may reconsider their stance in the future, depending on market conditions and evolving consumer trends.